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Check out these 7 tips for marketing your restaurant.
1.
Today, Facebook is one of the best platforms to create a strong online presence for your restaurant. With millions of users across the globe, it’s important to catch the attention of any user by using a photo of one of your amazing dishes that will pop and draw potential customers in.
2.
The best way to advertise food is with visuals, photos and of course videos. This makes Instagram an awesome resource to market your restaurant because it’s mainly visual content. Posting often and having enticing visual content that sparks interest is key. Mixing up your feed while maintaining a consistent brand is crucial to maintain your brand’s authenticity.
3.
Get an edge over your competitors by tracking your data, insights, and analytics. Whether this is on your social platforms, your website, or your even in your sales, it’s important figures that will track and show information set you above your competitors.
4.
Reaching out to local food bloggers and influencers is one of the fastest ways to grow your customer base. Not only is word-of-mouth free, but it is one of the fastest ways for your restaurant to gain credibility and make a mark in the industry.
5.
One of the very best ways to promote your restaurant is with high-quality, drool-inducing, photos. Visual content is in high demand and having a library of delicious looking images to put on your website or social media is essential for drawing hungry eyes. Taking really great food photos can be tougher than it looks, as lighting is often a key factor. consider hiring a pro to take some top-notch photographs, or try it DIY style with your smartphone
6.
Having customers review and share their experiences on platforms such as Yelp is an amazing way to promote your restaurant. We all look at the reviews and see how many stars a restaurant has before deciding to eat there, so why not have the best yelp reviews you can! As a restaurant owner, you should be proactive in setting up your Yelp and dressing it up with important details such as photos, store hours, location, menu, price range, Wi-Fi, seating/Parking/etc.
7.
Setting up a Google My Business might be even more important that a Yelp account. This is the easiest way for customers to find you and easily see what you are about. This is another free platform to show off your restaurants perks such as menus, hours, cuisine etc. You can add photos of the food, the atmosphere, and even your storefront. This is also another place that is great for receiving reviews.